Revenue for the institution was constrained by the lack of organisational understanding of customer data and customer journey information.
Our solution added valuable unstructed data including Twitter, Facebook, blogs and call centre data to structured data to create a 360-degree view of the customer. This view created a unified view of complete customer profiles across previously siloed systems such as Hadoop, Oracle and MS SQL.
With our solution, the organisation used the complete customer view to improve customer intimacy and launch targeted and relevant campaigns for cross and up selling. As a result, the bank the achieved a 20% uplift in sales.