Global Canadian Financial Institution

Understanding Your Customers' Journey.

Data enriches our lives. It lets us see everything before is happens. Here at GCS Agile we give industry leading data driven insights to assist your business is future proofing your service.

The Problem

Revenue for the institution was constrained by the lack of organisational understanding of customer data and customer journey information.

The Solution

Our solution added valuable unstructed data including Twitter, Facebook, blogs and call centre data to structured data to create a 360-degree view of the customer. This view created a unified view of complete customer profiles across previously siloed systems such as Hadoop, Oracle and MS SQL.

The Benefit

With our solution, the organisation used the complete customer view to improve customer intimacy and launch targeted and relevant campaigns for cross and up selling. As a result, the bank the achieved a 20% uplift in sales.